![]() So, when readers click through they’ll see the same logo design at the top of the page.Īnother very simple header is from Sierra Trading Post. It’s a perfect match with the logo used on the site. Nick Stephenson of Your First 10K Readers keeps things simple with his header. ![]() Here are a few super simple headers that are in alignment with the brand and website as a whole: ![]() You’ve already done the hard work of having your subscribers open your email your header should assure them they’re in the right place. Your header is going to be the first thing your visitors see when they open your email. Create a compelling (but not overwhelming) header Related: Email design 101 - How to create a beautiful email 2. To guarantee that your email looks good in your visitor’s email client, including mobile devices, aim for 600 pixels or a maximum of 640 pixels. You can hover around this number, but most email marketing providers offer templates that are in this standard size as well. The industry standard size is 600 pixels. This means it won’t reach their inbox in the first place. Having too many unsubscribes, or low open rates, can also lead to your emails being flagged as spam. Instead of opening up an email that’s easy to read, they’ll have to zoom in on the text or scroll from side to side just to read your content.ĭeliver this kind of experience to your visitors too many times, and instead of looking forward to your emails, your subscribers will be ready to delete your email as soon as it lands in their inbox. If your email newsletter is too large or too small, it’ll look strange in people’s email clients. The first thing you’ll want to focus on is the dimensions. Keep the following design principles in mind as you create your email newsletter. But, for most markets, you’ll want some sort of design in place, even if it’s simple. The market that you’re in will also dictate the overall design.įor example, in some markets, you won’t even have a design, and you’ll go as basic as possible, so the email will look like you fired up Gmail and sent a text email out to your list. It needs to be intentional and speak directly to your market, as well as be engaging and include plenty of white space to create an enjoyable experience for the reader. You can think of the design of your email newsletter as being similar to the design of your website. Let holidays and seasons inform your design.Choose colors in alignment with your brand.Create a compelling (but not overwhelming) header.Now that you’re well-versed in the why behind email newsletters, you’re ready to dive into some design best practices. Instead, it’s to provide value to your subscribers and deepen the relationship deepen your relationship, and build trust. That way, when you’re doing a product launch or have something to sell, there’s going to be much less resistance on the side of your buyer. The overall goal with an email newsletter isn’t to sell products or make money for your business (at least directly). Some industries, like ecommerce and other retail-based businesses, will feature a lot more product-oriented content and images, while others will only use their email newsletter to alert readers about a new blog post that went live. Usually, the type of content you’re sharing in your email newsletter is dictated by your industry. They’re a series of regular recurring emails that contain informational content, or a roundup of recent offers and content that’s been published during the week (or month), depending on how frequently you email your list. Maybe you even read one this morning while you were going through your inbox.Įmail newsletters give brands a way to communicate with their subscribers. You’ve probably seen an email newsletter pop up in your inbox before. Let’s start with the basics: What is an email newsletter? We won’t cover things like subject lines or growing your email list in this post, but instead focus on email newsletter design. A well-designed email newsletter can help keep your readers interested and get them to take action.īelow you’ll learn what email newsletters are and how you can design an email newsletter that holds your visitor’s attention (even if you’re not a designer yourself). But, one hurdle you’ll have to overcome is getting your subscribers to open, read, and take action on your emails. In our over-connected, and always-on world, email marketing is only growing in importance.Īn email newsletter is a great way to stay at the front of your customer’s minds while providing valuable information, like your latest blog posts, insider tips, alerts to sales, company news and more.
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